The Google mobile-friendly update may have you scratching your head and wondering about the value of making the investment to the changes. Your church is made of brick and mortar and primarly has a physical presence, but there are still benefits in being online and mobile-friendly.
Any advantage you can build online can help you grow your church. Choosing to create a mobile-friendly website will not only help you in the Google search engine, but will also draw attention to your site from users on the internet.
Understanding the Value of Mobile-Friendly
– Most consumers need to see something seven times before following through on a specific call to action. Creating a mobile-friendly website will help your church get in front of the eyes of your potential visitors and members.
– Most consumers are making use of mobile devices for searches. Experts had been predicting that mobile use would overcome desktop and laptop use by 2016, but the threshold was crossed at the beginning of 2014. That means that your audience is using mobile devices to find and interact with you. Make it easy for that to happen.
– The more time that individuals engage with your website (and therefore encounter your content, podcasts, videos and involvement opportunities) the sooner they are likely to follow through on your call to action. Mobile visitors will engage more if the website has been optimized as mobile-friendly.
– Visitors will not wait for loading. Mobile-friendly websites are optimized to load faster to offer quick solutions to mobile users. Studies have shown that most users give up on a website that takes more than 10 seconds to load – although most website design experts say that the time threshold is likely much lower.
– A strong, mobile-friendly website will provide an advantage in a busy market place. Your compete against all the other churches in your area for attention. Visitors have more to see and less time to see it all because of the busy lives that spin around them. Creating a friendly and easy to use website can make your company one of those investments.
– Mobile-friendly websites invite more engagement. More engagement means that a visitor invests more time in your website and on your website. This can translate into visitors to your website becoming visitors to your church or event.
– Users are on the go and they are getting their information on the go. An interactive website – optimized for the mobile user – helps guide your users and offers them click and engage opportunities.
There will never be a one-size fits all answer to the internet. Even if that one answer did exist, the habits of users and the challenges search engines face to keep up with the users would cause that one answer to change and shift as well.
Building a successful marketing plan for your church in today’s society is benefited with an online presence. Creating an optimized and mobile-friendly experience will further increase the focus that your church can receive from internet traffic.
Neil Richmund is a marketer who has a passion for helping churches impact the world – starting with the community that surrounds them.