Marketing locally is something that most church’s should do. Even if your audience is world-wide, you can make a big impact by taking advantage of strengthening your local marketing presence. Having a local presence will help those who are local to you find you easier, plus, it can help increase your expertise quotient.
How to Strengthen Your Local Marketing Presence
SEO – Search engine optimization consists of a lot of different techniques to get more people to come to your website. The words on your page (keywords), as well as the words and links you earn off your page, are all important.
Blogging – The more you can blog about your church on your website and off your website, the more likely you are to get local visitors. You just need to ensure that you use local keywords and a profile that mentions your location.
PPC – Use pay-per-click ads that mention location, or target people in your location using the demographic settings that most PPC platforms allow you to do. This is a great way to improve your local presence. Facebook has an especially awesome targeting tool.
Social Media – Use social media to tell more people about your church, focusing on local people first, and then allowing it to expand out to other locations. Ensure that you mention your location on all social media sites.
Go Mobile – Have all your visitors sign up to receive text messages from you, then separate them into different locations where you can invite them to a special event or opportunity you may have going on. You’ll usually know who they are from their area code.
Claim Your Business – Google Business, Bing Places, Yahoo Small Business, Yelp and other local business directories all have listings. Your church might already be listed, so be sure to claim and verify your listings. Moz Local is a great service to verify listing and create new listings as well.
Get Listed – Find local directories, including your local Chamber of Commerce directory, and ensure that your website is listed. You might have to pay for some of these, so choose wisely and pick the most frequented and professional websites to spend your money.
Fill Out All Profiles – This is very important; you need to fill out all your profile accurately and completely on every place that asks for a profile. Use your location to help you show up more in local searches for the best results.
Getting known locally is an important way to get more local visitors to your website, which can translate into more visitors to your church. Hopefully one or more of these strategies will help you strengthen your local marketing presence.
Neil Richmund is a marketer who has a passion for helping churches impact the world – starting with the community that surrounds them.