Your church building and your church members are two very obvious way to communicate with the world your unique voice, vision and perspective, but have you ever thought how online marketing like a blog, your website, email newsletter, and even your social media posts can effect it as well? These things that are very unique to you and your congregation will make you stand out in a way that resonates with your audience.
Tips to highlight your Church’s unique voice
Blog Regularly – The first thing you need to know about getting your vision and unique voice out into the world is that you need to do it regularly. Blog regularly, update social media regularly, appear as a guest regularly and take every opportunity to be yourself representing your brand regularly.
Mix Up the Formats – A blog doesn’t have to be text based. It can be in the form of infographics, memes, podcasts, videos and more. Use every content format that you can as long as it fits within your brand and the image you want to portray. Repurpose content into new forms to get the word out to more people.
Create a Plan of Action – The content that you create should have a purpose. The best way to ensure that the purpose matches your goals is to develop a content plan that you will use across all channels and that encompasses all promotions planned and events scheduled. Additionally, your plan can include current events and updated news if you’re ready.
Know Your Audience – While you do want to add your own vision and voice, it’s also important to understand how far you can go without upsetting your core audience. Defining who they are and what they really want/need to know can make all the difference in the world to reaching them in the most effective way possible.
Don’t Be Afraid to Be You – One of the most wonderful aspects of being online is the ability to be free to be yourself. You will find support and belonging for any approach you take. You’ll also find detractors, but, to be truly authentic you cannot worry too much about your detractors. Put your audience and your true self first and foremost.
Be Consistent across All Channels – Whether it’s your blog or a social media channel, it’s important that you keep the same flavor, voice, and vision apparent in each space. This will make you appear more trustworthy and help your audience get to know you even better.
Engage Authentically With Your Audience – Outside of blog posts, social media posts and other forms of content that you put out into the world, there will be and should be opportunities to engage. Your church needs to be educated on exactly how this process should look as the most effective way to move people along in the journey of life.
Each blog post or other content that you send out into the world are important all on their own. The content spreads your message, establishes you as an expert, and drives traffic through keywords and more. Each deserves the attention called for to bring your unique voice and vision to them.
It’s important that you edit the content to bring more of yourself to whatever you put out there, whether it’s a sign-off phrase you want to use, or a special way with words that impact the readers doesn’t matter. What really matters is that you’re consistently yourself no matter where the content appears.
Neil Richmund is a marketer who has a passion for helping churches impact the world – starting with the community that surrounds them.